NY Times on why young women are driving the social web
The NY Times realizes that teen girls are driving social media: Research by the Berkman Center for Internet & Society at Harvard Law School, the result of focus groups and interviews with young...
View ArticleNotes, video and commentary on the Social Gaming Summit
The Social Gaming Summit was quite a success on Friday. Over 400 attendees seemed to enjoy the sessions based on the high proportion of people in sessions (vs in the lobby) and the fact that even the...
View ArticleOnline video CPMs are north of $15
TV Week reports on a new report from the Diffusion group on video advertising: Professional Web programming yields very high CPMs, the report found. The CPMs for long-form online content are $40 today...
View ArticleWhen can paying people become counterproductive?
I’ve posted in the past about how points can be used to drive user behavior. Last week the Washington Post explored when play becomes work, and talked about some of the downsides of using rewards...
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How robust are communities?
Wired has an article in its November issue about Urban Baby and You Be Mom. Urban Baby is an anonymous forum for Moms. Like 4chan, its anonymity makes for a mix of candid discussions, raw honesty and...
View ArticleHow many user reviews is enough, and how many are too many?
The Economist in their latest technology quarterly review look at how user reviews stimulate ecommerce. They find that once you have about 20 reviews of a product, you start to see increases in sales...
View ArticleUsing Prosper and Mechanical Turk to figure out if people who are shifty look...
The Economist has another fascinating article about face. Specifically, about physiognomy – the idea that the way you look is a reflection of your character. In particular, it describes research done...
View ArticleCrowdsourcing missions for MMOGs
Really interesting post at Kotaku about City of Heroes experience with crowdsourcing story arcs. In a letter to the community posted on the official City of Heroes website, Matt “Positron” Miller...
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How to use popularity lists to influence your users behavior
Two years ago I asked if crowds generated wisdom, or simply crowdiness. Today’s WSJ has a really interesting article on the same topic, concluding that popularity is self fulfilling and that arbitrary...
View ArticleFour ways to boost your app’s rating
Whether on Facebook or mobile, when a potential user first comes across your app, they typically see name, logo and rating. There is only so much you can do to change name and logo. But rating is...
View ArticleWhy are Youtube comments full of bile when Quora is such a clean, well-lit...
Social media sites by definition involve user generated content. In some cases, like Youtube comments or Chatroulette, that makes for some unpleasant behavior. In other cases, like Pinterest and Quora,...
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